Comments on: Don’t Trust Customer Ratings When Buying Products Online http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html News for Consumers in Changing Times Sun, 12 Feb 2012 04:49:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: tsteele93 http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html/comment-page-1#comment-995 tsteele93 Sun, 28 Oct 2007 03:37:00 +0000 http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html#comment-995 In my experience, Epinions engages in some of the most tricky manipulation of the reviews of any site.<br/><br/>I've NEVER had a review on Amazon altered in any way and I've written negative reviews.<br/><br/>Epinions is fraught with problems. In my experience, Epinions engages in some of the most tricky manipulation of the reviews of any site.

I’ve NEVER had a review on Amazon altered in any way and I’ve written negative reviews.

Epinions is fraught with problems.

]]> By: GG http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html/comment-page-1#comment-929 GG Mon, 17 Sep 2007 17:31:00 +0000 http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html#comment-929 Epinions has "Advisors" who rate the reviews based on their helpfulness. They are usually good at finding fraudulent reviews, and those get pushed way down to the bottom, or become invisible to shoppers. Epinions has “Advisors” who rate the reviews based on their helpfulness. They are usually good at finding fraudulent reviews, and those get pushed way down to the bottom, or become invisible to shoppers.

]]> By: Peter http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html/comment-page-1#comment-925 Peter Mon, 17 Sep 2007 06:02:00 +0000 http://www.americanconsumernews.com/2007/09/don%e2%80%99t-trust-customer-ratings-when-buying-products-online.html#comment-925 I'm not sure if the value of user generated reviews can really be thrown out the window just because a few less moral sites. Out of all of the reviews coming into our platform, an extremely small percentage are negative on average. Also, I think there is much more of a conflict of interest with professional reviewers being influenced by a product provider / manufacturer than even a small percentage of user reviews being weighted.<br/><br/>We're even trying things a little different with our platform by leveraging the wisdom of the crowd and focusing more on the profile of a reviewer as the hub for their submissions. Insights into demographic info of reviewers provide readers the ability to draw context and credibility around the reviews they research in our community. I’m not sure if the value of user generated reviews can really be thrown out the window just because a few less moral sites. Out of all of the reviews coming into our platform, an extremely small percentage are negative on average. Also, I think there is much more of a conflict of interest with professional reviewers being influenced by a product provider / manufacturer than even a small percentage of user reviews being weighted.

We’re even trying things a little different with our platform by leveraging the wisdom of the crowd and focusing more on the profile of a reviewer as the hub for their submissions. Insights into demographic info of reviewers provide readers the ability to draw context and credibility around the reviews they research in our community.

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