McDonaldMcDonalds, Burger King, and a number of other fast food restaurants have been competing for your hard earned dollar for several decades now and there’s no sign that it’s going to stop any time soon. As the economy is entering into a correction these two super-chains have to fight more and more to win business as the amount of money that consumers have to spend on dining out declines. Burger King recently announced plans to drop the price of its double cheeseburger from $1.99 to just 99 cents. Burger King’s double cheeseburger is 30% larger than the version offered at McDonalds.

This is coming at a time when McDonalds is ready to drop the double cheeseburger from its dollar menu all together. Many franchisees are upset because the double cheeseburger is not a profitable item for the stores at a $1.00 price point. Complaints have been made that consumers will come in, order two double cheeseburgers and a glass of water; the store will lose money from that customer!

The major fast food chains frequently offer special sandwiches and discounted prices on certain items as a way to draw customers back into their stores more often. How many times have you gone to Burger King, McDonalds, or another restaurant to try some new item they have? The technique is very successful to draw in business, and as the economy continues to remain on shaky ground, we will likely see the fast food chains come up with better deals and more innovative food items to attempt to draw customers in.



 Related Content: