Citi’s Universal Default Making a Comeback?
August 2, 2008 By Debbie Dragon
Universal default is a controversial topic in the credit card industry, and is the practice of raising interest rates on all credit cards an individual has when that individual makes a payment late to one of their creditors. For example, if you have two credit cards issued through Citi, and another card through JP Morgan and you are late with one of your payments, universal default would allow the companies to raise the interest rates on all of the cards- not just the card you made the late payment to. The higher interest rate is applied to new charges as well as all existing debt.
In 2007, Citi decided to remove the Universal Default practice, as well as their anytime-anywhere rate changes, under which they could increase cardholder rates for any reason they felt necessary. They felt this indicated the company’s desire to put their customer’s first.
When the removal of the controversial practices was first announced, press was all over it and Citi gathered all of their consumer praise to show everyone that they were a credit card company that takes their consumers needs and wants into consideration. A handful of other card issuers soon followed suit, although there is currently no federal regulation that prohibits universal default practices. Citi of course expected that the removal of the controversial practices would send new cardholders running to apply for Citi issued credit card offers – but this has not been the case.
Due to the lack of desired response for getting new cardholders, Citi is now considering the Universal Default and anytime-anywhere rate change practices again- claiming they are necessary risk management tools- despite the criticism they receive from consumer advocates and the pending legislation and regulation to ban such practices by legislators and federal regulators currently under review.
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August 3rd, 2008 at 4:55 pm
Just another example of why we should avoid credit card debt at all costs. These companies behave completely unethically and it’s their goal to enslave you. And most people, don’t even take the time to notice the marketing tactics and methods these companies use to get people hooked.
August 3rd, 2008 at 8:17 pm
Great article, this is the first I’ve heard of the return of universal default. I guess Citi certainly has motivation to bring it back, considering they’ve lost about $20billion in the past nine months and are now being investigated by the SEC. They need the revenue. lol
They’ve been shaking up the management a LOT, hopefully there will be enough people in key positions soon to start pushing back. While this would make them a little extra revenue the decision will certainly deteriorate their brand even further. Considering all the scrutiny on them right now you’d hope for some long-term thinking… how about some international expansion or trimming those bloated expenses so that margins are more in line with industry leaders like JP.
Oh well, it will be interesting to see if they’re the same old Citi (roll out the universal default) or if they’ve turned the corner (long-term thinking to build the brand back up and regain some shareholder trust).
Great article, keep us posted if you hear anything else!
Odd Lot
&
August 4th, 2008 at 7:16 am
I don’t see any reason why Universal Default shouldn’t be allowed. If you can’t pay all your bills you are a default risk and companies should be allowed to take all appropriate action to preserve their books.