iPhone developers and other small business owners often have difficulty in getting their projects financed because of the high risk nature of their operations. One independent developer, 6th Mega, has turned to the world of peer to peer lending in order to find funding for their latest game, Puff Puff.

Puff Puff is available for $0.99 on the App Store. The application’s listing boasts that 10% of app sales wll be given to support organizations that are dedicated to protecting and restoring the coral reef eco system. The developer is also freely releasing its source code to other developers on its website. The game hopes that other developers build remixes of Puff Puff and that other developers allocate some of their proceeds to help address environmental and social issues.

Peer to Peer lending is an increasingly popular for digitally savvy small business owners. Entrepreneurs that want to borrow a short amount of money typically aren’t a good fit for venture capital firms and banks won’t offer financing to most small businesses. As a result, Prosper.com and Lending Club, have found a niche in providing loans to small business owners and other borrowers as a way to take advantage of this unfilled market need. These two companies get their capital to provide loans from individual investors that choose which loans they want to fund. As the borrower repays his or her loan, the payments are distributed to the investors that helped fund the loan.

Anyone interested in taking out a loan through a peer to peer lending website can visit either Prosper.com’s or Lending Club’s websites.