Amazon has also said that most of it sales comes from its online bookstore. They have also made an application for iPad and the iPhone, so users can download and use Amazon ebooks on their own devices. The iPad actually has the potential to increase Amazon’s long term sales for it’s online bookstore.

The Kindle’s screen and display is set up for easy reading indoors and out. There is a very limited browser that makes it possible to purchase ebooks. The price tag may also sway readers to buy it instead of the iPad for users just looking for an ebook reader, being roughly three hundred dollars cheaper then the iPad.

Although Amazon won’t rise up or make changes to the Kindle to try and challenge the iPad, it might be OK for them not to do so. As the iPad already runs Amazon’s application, and Amazon’s focus is their dedicated online bookstore anyway.

Apple’s (NASDAQ: AAPL) iPad Out Performing Amazon’s (NASDAQ: AMZN) Kindle was created by and is property of American Consumer News.

“Kobe” is basically an ebook reader, trim both in price and size compared to Amazon’s “Kindle”. It’s price is going to be $199 (Australian), roughly $149 (American). It also boasts a universal reader, allowing for almost any ebook to be read on the device. The only real difference is that the “Kindle” has a G3 network, whereas the “Kobe” has to be connected to a personal computer or laptop. To further their strong hold, Borders has also announced that it’s going to provide ebook software for more mobile devices and computers to be coming soon.

Borders Australia has also taken a more aggressive stance to win some ground in this international ebook war. They vowed to try to match Amazon’s price on all eBooks, and then take an additional 10% more off. All of these deals are in hopes that Borders can get a good hold of the international sales that Amazon has enjoyed for so long. Borders has already announced that on its website all ebooks are available, some even for free.

Typically this kind of competition benefits consumers greatly. We will have to wait and see how Amazon responds to this aggressive sales plan that Borders has announced. But even now the savings can be felt, and Australia greatly benefits in having a good quality ebook reader that can accept all kinds of eBooks. The prices are roughly $50 dollars less then the Amazon “Kindle”, but will people chose the “Kobe” over the “Kindle”? Will the G3 network the “Kindle” has that “Kobe” does not be the deal breaker?

Reference: http://topnews.us/content/220028-borders-australia-gearing-undertake-amazon

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The Kindle app for iPad offers more inventory (more than 7.5 times as much) as Apple’s iBooks application. While iBooks has 60,000 books to choose from, the Kindle app which allows iPad users to browse and purchase from Amazon features 450,000 available books. It is expected that many iPad users will download and install the Kindle app for their iPad to have access to more books.

Before releasing the iPad, Apple did not reach an agreement with the publisher Random House. Readers wanting to download work from Random House Writers, would need to download the Kindle app since these books are not available through iBooks.

For the most part, there is little difference between the functionality and appearance of the Kindle for iPad and iBooks applications. Both allow users to create bookmarks while reading their books, and are graphically animated.

Amazon is an online book retailer – but Jeff Bezos, the CEO, talked about his strategy to keep their hardware products separate from the e-bookstore. By creating applications that work on competitor equipment, like the Kindle app for iPad, Amazon succeeds in keeping their bookstore separate from their hardware and even benefits from the competitors success. The Kindle app makes Amazon the largest bookstore available on the iPad, from the first day of the product’s release.

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Proof that competition does in fact result in a better situation for all involved, this new program is considerably better for publishers than the contract it will replace in June of this year. It also ensures that prices will remain competitive for consumers.

Under the terms of the new agreement, Amazon will increase the percentage of each sale that goes to the publisher to 70% after delivery costs, up from 35%. To capitalize on the essential doubling of royalties publishers must ensure their product meets the following specifications.

The Conditions

• The book’s list price must fall between the $2.99 and $9.99 range.
• The book’s price must also be at least 20% below the lowest price of the physical edition of the book.
• The author and/or publisher must ensure that Amazon’s price is the lowest or equivalent to the price of the book on all other competing sites.
• The new royalty structure will not apply to books first published in or before 1923.
• The increased royalties will also only be available on books that are sold in the US initially.

Amazon’s move to secure some market share by sweetening the deal for publishers is certainly not done out of a burst of generosity. Several companies have revealed that they plan to release competing e-reader devices and some of these models boast features the Kindle does not have, like touch screen capability and color.

Of course the most notable of these would be the Apple tablet device mentioned earlier that is set to be released next week.

Clearly Amazon has decided to use its head start on the e-reader market to ensure it keeps a considerable portion of electronic reading sales revenue. Newer entrants that still need to prove their viability may not be able to afford to match this generous royalty offer, especially if they did not predict Amazon’s bold move.

Only time will tell just who will emerge the e-reader king, but Amazon’s new royalty share program definitely ensures that it is still very much in the race.

When Apple releases its reader next week consumers will really see if they will be able to compete in terms of price or if they may find themselves floundering in the gust of wind that this price strategy has put in the sails of Amazon’s Kindle.

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As ebooks continue to grow in popularity, there are more devices becoming available which contain e-reader applications. Blackberry and iPhone have recently added ebook readers to various devices with plans for other additions in the future. There have been some claims that the screens on smartphones are simply too small to accommodate ebooks. According to Steven Pendergrast, president of Fictionwise LLC this is not the case and noted that ebooks have been selling very well to users of smartphones and other hand held users.

One and a half million ebooks were sold by Fictionwise in 2008 with the average sale price coming in at about the same cost of a paperback book. With 50% growth in year-to-year revenue, Fictionwise is anticipating the trend to continue in 2010.

Smartphones may be one of the reasons ebook sales are on the rise, however it is not the only reason. There are other dedicated ebook readers available that remain popular among readers including the Kindle from Amazon.com and others from Sony Inc. Beyond the devices that have the ability to read these books, you also have the readers themselves leading the movement toward ebooks.

Today more consumers are turning to ebooks to take advantage of the huge wealth of authors and titles available that may not be available in printed publications. Authors have the opportunity to sell their work in a digital format without all the hassles and more importantly costs typically associated with publishing a book. This means consumers now have the opportunity to read the work of talented writers that otherwise might not be available.

It is believed the typical ebook readers today are women between 40 and 50 years of age. These readers generally have a higher than average income level and education. This trend will likely change to include young adults and even school children if ebooks continue to grow in popularity at the current pace. If you are not yet on board the ebook bandwagon, you might just want to give it a shot this year. It appears 2010 will be a great year for the electronic book industry.

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Barnes and Noble, one of the nations largest book retailers, announced on Monday that the arrival of the long-awaited Nook will be delayed at least a week. The bookseller’s Nook is their answer to Amazon’s Kindle, and is an electronic reader for e-books. The company website states the delay is due to high demand for the product and that consumers can expect the electronic gadget in stores December 7.

Just ten days ago, Barnes and Noble disappointed many customers who were told that any orders placed after November 20 would not be delivered until after the holidays. Afraid of missing the big profits for Christmas, the bookseller encouraged customers to order anyway and they would send an “elegant Nook holiday certificate” promising the e-reader in a week or so. Today, the frustration continues with the latest delay, as well as the fact that even on December 7, the inventory in stores would be a “very limited number” of Nooks. The Nook is retailing at $259, an identical price to Amazon.com’s Kindle, the latest generation.

The Nook advertises benefits over the Kindle, such as WiFi in addition to 3G technology, a microSD slot and a secondary multitouch color display to navigate the device. On the other hand, the Nook’s battery will last about 10 days, while the Kindle can keep you reading for two full weeks. The Nook also allows readers to loan books to others for up to two weeks. There is also an app for Blackberry and Motorola phones, so you can switch between the Nook and reading on your phone at will.

Electronic book readers are a hot item for consumers, with capability of storing about 200 books, while weighing only about 10 ounces. The readers are lighter and thinner than a typical paperback, making them far more convenient than storing dozens of books. Books are downloaded within a minute of purchase and are owned permanently. Many of the e-readers also function as an MP3 player.

Although Amazon and Barnes and Noble will likely be the biggest contenders in the e-reader wars, they are not the only players on the field. Sony has launched two versions and Adobe is in the running as well. Amazon has a sister product called the Kindle DX, with a larger screen and a larger price to match.

Whether you pick one up after Christmas, or settle for an announcement certificate, there is little doubt Barnes and Noble’s Nook will give the Kindle a run for its money. Consumers will likely be waiting for the next revolution in the e-reader world soon.

Barnes and Noble’s Nook Not Ready as Planned was created by and is property of American Consumer News.