The original log, a blue square emblem featuring the Gap name in white was replaced with a white backdrop featuring a blue square in the upper right-hand corner. The logo change went hand-in-hand with the company’s clothing line update aimed at consumers in their early 20’s and 30’s. Gap was looking to take their design from “classic, American design, to modern, sexy, cool”.

After the new logo was added to the company’s Facebook page, more than a 1,000 people took the opportunity to publicly protest. Gap responded to the critique  and welcomed suggestions from the crowd.

Marka Hansen, Gap’s brand representative in North America released a statement that said in part “We are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”

The company decided to go back to their iconic logo effective today. Gap also owns Banana Republic, Old Navy, Piperlime, and Athleta. Hansen stated ‘There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.” Sales at Gap stores in North America have been on the decline for six consecutive months while Banana Republic and Old Navy have seen gains this year. The parent company as a whole has not seen annual sales increase since 2005.

Gap (NYSE: GPS) Dumps New Logo Idea After Protest was created by and is property of American Consumer News.

Launching on December 9, 2008, the brand new website ZingSale.com has been designed as a free service that “enables shoppers to be notified of deep discounts on millions of products – everything from consumer electronics and video games to toys and fashion apparel- from thousands of online merchants”.

If you are looking for a bargain or just a specific item that might come with a discount, you can be specific about the price you are willing to pay or create an alert that alerts to any percentage reductions on an item. As holiday shoppers strive to find the best deals for their tighter-than-ever budgets, ZingSale.com may make it easier to track the items they want without having to weed through the sales fliers or miss out on deals they otherwise may not find on their own. Using the email alerts can also save money by reducing the amount of driving consumers must do, traveling from store to store. The merchandise you really want can be found at a discount and purchase right on the web.

The website appears to be clear-cut and easy to navigate. The merchandise categories do vary. According to the website, you can set up an unlimited number of email alerts for various products. The site also says that most email alerts will display results that are 30 minutes old or less and will continue to monitor the prices of items to get you the best deal or discount. Canceling the alerts is as easy as logging into your account.

ZingSale.com monitors prices for many of the major retailers including Target, Foot Locker, TigerDirect, Macy’s, Williams-Sonoma, Avon, PETCO, The Apple Store, and Banana Republic as well as many others. ZingSale.com differs from comparison shopping sites in that the comparison sites only provide the lowest prices for the merchandise you are research right at the time of your search. ZingSale.com continues beyond that time and maintains a constant price monitoring system until you delete your email alert.

If you need to follow up on prices for this holiday season, it may be worth it to check it out over the next week and see if it can find you discounts and the best pricing on the internet. If you have signed up to “Zing It!” and have had an experience good or bad – let me know about it by leaving a comment here.

Happy Shopping!

Let ZingSale.com Help With Holiday Prices was created by and is property of American Consumer News.